Category: Partnerships

How Ecwid Used Training-Marketing to Promote Their eCommerce Platform


Ecwid is a cloud-based e-commerce platform that enables web developers to seamlessly integrate an online store to an existing website.

With a free-forever plan and no setup charges or transaction fees, Ecwid has a very attractive eC0mmerce platform.

Today, Ecwid is used by over 1.5 million merchants in 175 countries. It competes squarely against WooCommerce, Magento, and Shopify.

Ecwid asked OSTraining to help them introduce Ecwid to starting web developers.

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Training-Marketing with a Book Sponsorship?

Even though we’ve been successfully selling video training-marketing sponsorships for over two years now, we still run into companies that just don’t get it. They see training as an expense they wish they could avoid. However, once these companies see videos on YouTube with hundreds of thousands of views, and realize that these training videos were able to place their competitor’s brands in front of starting web developers for thousands of minutes a day, it suddenly becomes clear to them and they get it.

In contrast with video sponsorships, a book sponsorship is altogether a different marketing proposal.

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How to Flatten the Dreaded Drupal Learning Curve

It might have been 10 years ago that I first saw this graphic about the learning curves of the top 4 CMS’s.

Let’s be honest here, the reason the graphic was funny, was because it was true. Drupal used to be much more difficult to learn than the other CMS’s – – exponentially so.

Not any more.

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