It might have been 10 years ago that I first saw this graphic about the learning curves of the top 4 CMS’s.

Let’s be honest here, the reason the graphic was funny, was because it was true. Drupal used to be much more difficult to learn than the other CMS’s – – exponentially so.

Not any more.

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A little more than a year ago, we partnered with Nexcess Hosting to create a sponsored video course on Magento 2. From the start, this was meant to be a marketing investment. The course would be designed to solidify Nexcess’ lead as the top Magento hosting company at the same time it would strengthenĀ its relationship with the Magento community.

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How does training become marketing?

To quote Freddy Mercury, “It’s a kind of magic”.

Training-marketing requires a little magic because it must accomplish two very different objectives: teaching people how to use a product and also driving more business for its owner.

Here are the three techniques we use to turn training into marketing:

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The WordPress Explained Book With GoDaddy

Do you need to build a WordPress site?

The “WordPress Explained” book is coming to your rescue. Today, a beta version of this book is available to OSTraining members

This book teaches you everything you need to know to make a WordPress site. And, it does it in plain English, with a simple step-by-step approach.

WordPress Explained is being published in partnership with GoDaddy.

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Training Marketing is taking off

Companies like GoDaddy, Nexcess Hosting, Pantheon Hosting, Inmotion Hosting, Glowhost, Acquia, Ecwid, Acclaro, and another 6 in production have partnered with OSTraining to create targeted classes, courses, and books.

They are using our unique training-marketing to place their brand in front of tens of thousands of starting web developers. In doing so, they also develop a relationship with them.

Contact us to learn more about this unique and effective type of influencer marketing.