The teacher-student relationship gives us a unique position from which to talk about your products and how much we like them.
This type of influencer marketing can deliver an ROI that is over 11 times greater than other forms of digital media.
Acquia partnered with OSTraining to create a video course that teaches Drupal 8. The videos were placed on YouTube and became enormously popular.
Acquia was able to showcase their brand to a vast group of starting Drupal web developers while it strengthened the community around their product.